Why Color matters?

The Dublin Marketer

I am looking to get your opinion towards the Influence of color in online customer choices as I conduct a research for my final year Business Research Methodology module.  Please, take 2 minutes to fill in this Survey!

Colors are one of the most important factor of perception, it is the first engrossed at the initial contact with and object or surface. Research has shown that colors can transmit sensations and sentiments concerning an item before we can actually touch it or read about and it is an important factor for human influence in their choice selection.

The Color Phycology has been used in traditional Marketing as an efficient way to acquire and retain customer. Sceptical people refuse to believe it but research has shown a typical mass customer behaviour when influenced by certain colors. Although there are many factors who can influence such as culture, time of the year…

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